Today, I finally caved in to McDonalds’ latest marketing campaign and tried the NameIt burger. I would have McDonalds about once every two months - that’s about how long it takes me to forget how crap their food is. The idea is that you try this burger and then submit your name for it on the McDonalds website. It’s obvious to me this is just a shameless market research campaign designed to gobble up the personal information of unsuspecting customers. Nevertheless, it’s still fun to come up with names.

McMeh takes the grand prize because it sums up the burger quite well. Nothing to write home about and definitely very forgettable. Runners up included:

• McFallApart - because mine did, literally. Then I proceded to fall apart emotionally at the prospect of mending my deconstructed burger
• McRemoveableCheese - because you can remove the cheese. It’s not that plastic cheese that melts everywhere but some kind of imitation genuine cheddar I suspect
• McFresh - this is my attempt at satire. Mine tasted like it was made at least two hours before
• McBowelCancer - I can feel the cells refusing to die already…
• McShit, McArse, McShitArse, McButtocks, McToilet - need I elaborate? ;-)

All I can say is I wish this Subway that’s under construction would hurry up and open.